Whilst, seemingly, everyone else in the US fashion industry was headed to either Magic or New York Fashion Week mid February, I was headed to enjoy some fashion a little further afield, in my home country.
Pure Tradeshow is one of the biggest fashion tradeshow's in the UK and features a vast array of apparel, accessories, and shoes cleverly broken down by demographic. Heading to Pure was actually the impetus for my entire trip to London (which obviously resulted in a lot more than a tradeshow visit – hello Los Angeles Fashion Council!) – as Stylesmith, as an agency, expands, I really want to focus on not only Los Angeles brands, but British brands too. Merging my two homes.
I have plans to open a show room in the next few months and I attended as both a journalist and to seek out potential new clients.
The following labels were some of my absolute favourites from our excursion!
Here's the thing. Put me in a room full of British fashion and it's then that you realise how very inspired I am by the aesthetic that is so inherently British. A little bit vintage, a little bit of whimsy and a lot colour and romance. This describes the Mina brand to a T.
The prints and the delicate collars were absolutely gorgeous, and the price points, delicious…they come in around or under $100. Nice!
Beyond Skin is a pretty darn awesome idea….beautiful shoes made entirely of non leather fabrics. For this vegetarian, who fails miserably when it comes to leather goods, it's an excessively appropriate company. Great quality shoes, on trend and classic styles, but no dead animals – yayness.
Louche is another one of those gorgeous vintage inspired brands, filled with whimsy and character. Their tea dresses and blouses feature the quaintest prints, bold colours and vintage cuts.
Dahlia was already one of my favourite UK brands going into the Pure Tradeshow, so it was exciting to see what they had on show. The line is the ultimate in girly goodness – florals, eyelet cotton and sunshine-y colours – vintage styling and über feminine. I literally wanted everything.
We also got to stop by some of my other favourite brands, Darling being one of them (I literally have no idea why I have no pics – I could have sworn I took some!) and meeting with their husband and wife team was a privilege, they were simply lovely, it's bee great watching their success here in the Los Angeles market and I know the brands above can do just as well :)