If you all remember, Jen Awad is one of my favourite people, she's a rockstar, an absolute rockstar. Last season, with a heavy heart, I didn't give her collection the best review, you can see it here. It killed me to do so, because I love her so much and think she has buckets of talent.
So it was with a little trepidation that I sat down to view the Fall/Winter collection – I had glimpsed a little preview in Las Vegas at the Pool Tradeshow, and had been really impressed, which had put me at ease a little. No one likes to write a bad review (well maybe some people enjoy it – but I don't!)
Any hoo, all this is to say I was so relieved to see an excellent collection from Jen. Separates, dresses, jumpsuits and gowns – the collection was much more cohesive than it has been, but still had something for everyone. The colour palette was great for fall, lots of black and gray with pops of electric colour such as blue and an acid chartreuse. Some clear inspiration from the 90's – rocker meets power suit meets 60's sex kitten, in a really fantastic way.
Jen let her rocker shine through in the detailing, studs and gems abounded, and even featured motifs and jewelry inspired by her Peruvian and Egyptian heritage. Occasionally it felt a little overdone, but I enjoyed it – especially the giant bows – completely amazing.
The main improvement to the collection was in that she managed to balance building a marketable, sellable collection but still retained everything that is intrinsically Jen Awad and I'm so very proud.
My only criticism, was that some of the gowns felt a little cheap – almost Armenian prom, I think losing some of the gems and simplifying the dresses would be an improvement, as the cuts, overall design and colours were outstanding.
Yay, Jen Awad.
More pictures, after the jump!
The Jen Awad.