Who can tell me what this is?

This is a QR Code. Until yesterday's seminar from Warbasse Design at Fashion Camp LA I couldn't have told you either.

A QR Code is 10 year old tech from Japan that is just now making it's way to Northern American slowly but surely, campaign by campaign and Warbasse Design is paving the way. This 'code' technology has been used in campaigns for Iron Man 2, it's been used in marketing promotions by Ralph Lauren and Norma Kamali, it'll be coming to a TV advertisement near you soon. But first it's stopping by Dedicated for some fun and prizes!

So how does it work? Well I can't tell you the tech behind it, I'm just not that clever but I can tell you the basics. The code can be read by your phone's camera. Yes, that's right, your phone's camera. Upon scanning the code it may may take you to a url, a number, text, but in Dedicated's case it will always be a url.

To scan the code you will need a smart phone, with a camera. You'll also need an app, some phones have them built in, others you can download them for free!

Here are some recommended apps for the i-phone (these are mobile url's so you can click to download straight from your phone – or just check the app store for a 'QR Code Reader')

– http://get.neoreader.com

– http://www.i-nigma.mobi

Once you've downloaded the app – you can get scanning! "But how do I get prizes?!" I hear you cry…well…stay tuned to the Dedicated Facebook page where our icon will be a QR Code. That code will change on a regular basis, with no warning – so make sure to keep checking it. Scanning that code will take you to a secret URL only accessible by scanning the QR Code. On that URL you may find an
amazing discount offer, a special tip…and best of all you can win first come,
first served prizes.

So stay tuned and start scanning for super interactive fun!!! (For the record – the code above and the one currently on the facebook page will just bring you here – but start practising!)

Kelsi x

(on a very very cool related note – I was just pointed in the direction of this blog post – my friend's sister is making functional codes in needlepoint! For $10!!!)