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#UNIQLOChicago

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Back in October I kicked off a marathon of work based travel (actually technically this was the second leg after a few days in Seattle) with a trip to Chicago. UNIQLO were opening their first MidWest store right in the heart of Michigan Avenue, so naturally my team and I had to be there to support and create a flurry of influencer related buzz and content.

VIP and Grand Opening

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From top to bottom: The new store on Michigan Avenue | The traditional sake barrel ceremony | Justine Skye performing | Rockie Fresh sampling some sake | Rockie Fresh and UNIQLO marketing manager Natalie Harwood | My superstar team for the trip – in a fun twist my team consisted of Emily (former/always will be Stylesmith team member), my long distance bestie, Dara, and Laura (who has recently graduated from intern to a permanent Stylesmith position – yay Laura!) | Larry Meyer, Rahm Emmanuel, Billy Dec and other notables gather for the ribbon cutting | The ribbon cutting | Taiko drummers in Water Tower Place | Insta-famous nail artist Spifster doing free nail art | UNIQLO staff greeting shoppers | The Chicago Luv-A-Bulls (Chicago Bulls cheerleaders) cheering on the opening.

Shooting with Sportsanista

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To celebrate the opening we joined forces with Chicago based influencer, Mary of The Sportsanista. Mary took us, and UNIQLO’s Snapchat followers, on a tour round some of her favourite Chicago spots.

From top to bottom: We kicked off our tour with hot tea and pretty pastries at Pierrot Gourmet | Giant Macaron at Pierrot Gourmet | Graffiti at Oak Street Beach | Yoga at Oak Street Beach | Views of Downtown from Oak Street Beach | Mary wearing Lemaire x UNIQLO at “The Bean” | A late lunch at Stephanie Izzard’s Little Goat | Hanging out in the West Loop.

Stylesmith Shenanigans

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Because all work and no play makes the Stylesmith team dull girls… :)

From top to bottom: A night out with the team and Billy Dec at his club Underground | My reflection in the Bean | Opening night outfit: Theory dress and Cape and Custom Nike Internationalist sneakers | Dinner at Billy Dec’s Sunda | Matching my manicure to my macaron | Downtown Chicago | Laura in the elevator | Stylesmith team getting blown away at Oak Street Beach | Me at the Oak Street Beach graffiti wearing Band of Outsiders shirt, Victoria’s Secret jeans and Willow and Clay jacket.

Kelsi x

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