Fash Mobs is my new project that I've been working on with my dear friend Cuit for the past 6 months or so. The idea being, we take the flash mob phenomena and apply it to fashion – pop up fashion shows across Los Angeles.
They could happen anytime, and anywhere. And they did. We soft launched at Los Feliz Fashion Fest last week with a swimwear show from Cia Maritima – this fantastically exotic swimwear line. If you couldn't be there – no worries, it was all caught on camera – between our crew and the crowd – and all edited together in a handy dandy film which can be seen on our website right here.