Jen Awad's collection, as to be expected, was fun, fun, fun! I apologise for the backstage photos, I was seated badly and blinded by the runway lights, so all my runway shots were blocked by lights – but a quick dive backstage after the show secured me some pics!
I loved the 60's 'I Dream of Jeannie' vibe with the deep teals and purples, I thought the huge buttons, Jen's signature topstitching and even the quirky shoulder details were wonderful quirks and added spirit to the collection.
My favourite pieces were the deep teal mini dress featuring bow detailing, keyhole cut outs and shoulder poufs – very cute, the swimsuit was also extremely dreamy – you know how I love a one piece! There were definitely times when the collection got a little 'Disney Princess' (the lilac skirt above) but it was balanced with classier black and tan pieces.
My problem with Jen's work (and Jen, if you're reading this – I love you and I feel bad) comes down to one issue – wearability and sellability, which interestingly enough is the opposite problem I had with Fremont, the collection was showy and interesting, but how many pieces would you wear and how many pieces would you buy? Is the collection ultimately sell-able? And again – and I said this last season, the 'JA' branding, emblazoned on a lot of the items, has to go, it's too much.
I love Jen Awad's spirit and creativity, she's a rockstar (literally and figuratively) and it's easy for me to fall in love and gush over how fun and exciting her work is, it really is, and know, this isn't a negative review, she has sooo much talent. There comes a point when you have to make money (well some of us do!) and my concern is that this collection won't sell without some serious tweaking. Please though Jen, go ahead and prove me wrong – I want you to!
Fiona K says
Completely agree with you- a little tweaking could make her designs much more wearable. Her unique aesthetic is great, and clearly her own. But a little of the “less-is-more-ness” would serve her designs well.