This has to be one of the most fun fashion marketing campaigns I’ve seen in a really long time. Seriously, watch the video it and I dare you not to laugh.
River Island have developed a fun Facebook app wherein, by uploading a snap of you, your friend…or your imaginary lover (assuming you have a picture of your imaginary lover – stalker!) to the app, creates a magical dancing version of you. You can “Lolly Locomotion” (my personal fave), do the “Angry Janitor” (think back to your Ska days..if you ever had them) and of course, the ubiquitous “Vogue”
For those who weren’t aware, River Island is a fantabulous “high street” store from the UK with an equally fantabulous e-commerce site that now ships to the US. I’m so happy that more and more of my favourite retailers from the UK are making their way over here, even if it means I don’t get to keep their wonderfulness all to myself on my trips home!
This post was sponsored by River Island, but I wouldn’t post it if it weren’t awesome ;)