Sneak peek from our London Calling shoot for L.A Centric Magazine coming out in January!
As you know based on this article from a few weeks back – I'm working on a little (haha – it's actually massive) project to revitalise the Los Angeles fashion scene and create an infrastructure that just doesn't currently exist.
We launched a Kickstarter program a few weeks ago and we've had a very small response – great press response, lots patting us on the back and saying great job – but in terms of actual money. We've raised just over $500 (none of which has been pledged by a Los Angelian for the record) Which doesn't even get half a designer to London – let alone a full one.
It occurred to me that perhaps people aren't seeing the incentive in actually sending designers from Los Angeles to other cities – and maybe that's why people aren't pledging – what we're doing changes the game for EVERYONE working in fashion in Los Angeles – and even those who don't. Whether you're a designer, work in PR or blogger or a fashion writer, what we're doing will make your life both easier and more interesting. There will be no more whining about how New York/London/Tokyo are better. Los Angeles will be on that list – because we put it there through sheer hard work and determination.
The Los Angeles Fashion community is very insular – no one comes to see fashion week from other cities. Most of the journalists and bloggers in THIS city, don't come out and support it. There's lots of reasons why this is the case. SO by taking the designers OUT of Los Angeles we're showing them off to important people in already existing global fashion platforms who can spread the word about Los Angeles fashion. The more people that see our homegrown talent. The better.
Once word is spread we can shake off our former monikers (tacky, laidback, celebrity driven, Ed Hardy) and combined with the infrastructure we're putting in place, we'll have an actual, established, professional GLOBAL platform for fashion. And they can come to us ;)
SO PLEDGE TO SEND OUR DESIGNERS TO LONDON!
Pretty please? Every penny counts and no donation is too little (but donate over $25 and there are rewards!)
If we don't make funding – it doesn't mean it's not happening (we're fortunate enough to be pursuing other funding), but it will demonstrate, to me personally, a lack of commitment to this industry and to our community, which is wholly disappointing. If it doesn't happen it won't be our fault, it won't be the fault of the talented designers. It will be your fault. Which sounds incredibly harsh, but ultimately it's the truth. I certainly won't be interested in hearing anyone complain about the state of Los Angeles fashion week (and if I had a dollar for everytime someone did we wouldn't be having this conversation) because you had your chance to do something about it. All of you.
I certainly enjoying every single little bit of it and I’ve you bookmarked to have a look at new stuff you weblog post.
mulberry bags says
We Need You. Like Now-ish. – Dedicated Follower of Fashion mulberry bags http://www.topfashionbags.co.uk mulberry bags
We Need You. Like Now-ish. – Dedicated Follower of Fashion 群发 http://www.jitesi.com/gscraper/explain/ 群发
We Need You. Like Now-ish. – Dedicated Follower of Fashion 整形 http://www.xichan.cn/ 整形