By Carly xo
I have had a rather deep fondness for Hopeless, since I stumbled upon them over a year ago. Hopeless is a couture lingerie company owned by two sisters, Gaby and Dominique Adamidis.
The company was founded in 2006 in Melbourne, Australia. Hopeless use only the finest silks and natural fabrics, which along with brilliant craftsman ship, result in the most wonderful vintage inspired lingerie you could imagine. I had the pleasure of interviewing Gaby, for you lovely people at Dedicated.
Hopeless are all about high quality underwear and sleepwear, inspired by an array of different things. And promoting a healthy and positive attitude toward your body.
"The designs are dreamy and
luxurious, with a young spirit and positive attitude."
And all pieces have adjustable elements, to help flatter and form your body. And what's more…all items are handmade to order, to your measurements!
Gaby lists some of her favorite things as her boyfriend Nick, Tim Burton, Rum, The Wedding Singer and cooking. Oh, and of course cupcakes…red velvet cupcakes! She is such a lovely lady and deserves all the success in the world.
Do you have any advice for emerging and independent designers, particularly those wanting to pursue a career in lingerie design?
It is a lot of ridiculously hard work. Many many many hours and many mistakes along the way. Embrace the mistakes the same way you embrace successes, learn from every stumble. Try not to look at what other people are doing, follow your own journey and find your own inspirations in unusual places. Try not to look at things that have already been designed. Make sure you really love it, and do your research. Don't be afraid to make mistakes. These are the things I try and tell myself constantly!
What inspired you to begin hopeless? And what continues to inspire you?
I have always loved drawing and sewing and being creative, so lingerie was the culmination of a few of my passions. I love all things vintage, and also working on small detailed things so vintage inspired lingerie was a pretty good fit. I am inspired every day by so many different things. From film, to artists, to music. There is no end really!
You also have your little accessories shop in Etsy too, are you inspired by the same things, or do you feel that's a separate accomplishment, and therefore should be different?
It's important that the accessories work together for me, its all my creations and I want them to speak the same language and work together as a package. I understand that not everyone is into lingerie, so the accessories are for those people who might like to show things on the outside a little more. I want it all to flow as well, and follow on, I usually alternate a lingerie collection and then an accessories collection, so it evolves and grows as my inspiration travels and skills improves. I hope there is a story to follow!
What are your most proud of?
Rather than a single event, its the fact that I have created an internationally recognized business in under 2 years and things seem to be getting better everyday.
And last but not least, what are your top three lingerie designers.
Pretty hard to pick just three! But at the moment it is…Princess Tam Tam. I just bought some of their knickers and WOW! Damaris Evans, especially Mimi Holliday. And Fifi Chachnil; I dream that one day all my underwear will be Fifi Chachnil!
And as if she isn't busy enough, making lingerie drawers prettier, Gaby is quite a keen blogger and you can check out her blog out here; Spokes & Daggers. Gaby often updates her blog with little sneak peeks at her new collections, and judging from this image, it is not going to disappoint & it's inspired by Predator. I can't wait to see the whole collection! There is also a lot of inspirational images on her blog. I'd check it out, especially if you love knickers, beautiful ladies in beautiful clothes, and fabulous designers.