Have you ever sat back and really thought about the beauty in design? As fashion enthusiasts, we are privileged to see and appreciate the innovation and self-expression of designers through their creations. Not only is it fun to wear their clothes and look pretty, but we are also taking part in something much greater. We are spreading the designer’s story!
Today, Dedicated Follower of Fashion is providing you with an in-depth look into Luli De Paula’s journey to becoming a designer. Originally from Argentina, Luli is a lifelong artist and admits being inspired by and interested in everything, “Everywhere I look, I find something fascinating.” As the creative mind behind Bellebas, she focuses on creating clothes that are interesting, classic, and pretty. Using lovely floral and solid fabrics, her designs are beautifully feminine with interesting details. Luli explained, “I like to design timeless clothing—something you can wear all your life, something that won’t lose its beauty with time.”
Although she did not begin her education pursuing it, every step set the stage for fashion to be Luli’s future. She described her journey, “My road was definitely a curvy one that evolved into the design world.” At first, Luli studied medicine because of her interest in the human body. After some time, she realized that her creative spirit needed to be in an artistic field, so she spent half a year in photography and eventually began architecture. While studying architecture and participating in snowboarding seasons in California, she realized her desire to pursue fashion design. Luli remembered, “One season I just woke up and decided that fashion was my future. I loved creating and being able to be independent, just needed to evolve into it.”
Once Luli understood and embraced her passion for fashion design, she went to design school, where she grew as an artist and designer, “I absolutely loved design school. It was a lot of fun and gave me freedom in doing what I loved and was interested in.” Having spent three years studying complex structures and morphology in architecture, Luli adjusted quickly to the program. Alongside her artistic studies, Luli gained real-world experience in the industry, including development of her own brand Ramona and work with a well-known clothing company called Giesso in Argentina. When she finished school, Luli moved to Ireland to be with her Irish boyfriend and started her new brand Bellebas. She commented on the move, “I started again from scratch, bought my machines, a tailor's dummy, and just started doing everything myself: designs, patterns, cutting, and sewing. I put up my website and things started selling!!!”
Based in Dublin, Luli is still developing Bellebas and expects to have a new collection out in the next few months. Keep a look out!
Advice for Independent Designers
“Trust yourself and just start. Don’t over think things too much. Go for it and start even with the smallest thing. That will lead your way into new creations.”
~ Luli De Paula
Check Out Bellebas
Learn more about Luli and her designs through the following sites:
Thanks again for letting me interview you Luli! Say hello to Ireland for all of us! :)
xoxo, Sarah Corley