Los Angeles based designer, Alana Hale, was one of my favourite stops on my rushed day around the LA Markets (something I usually give a week to..crammed into one day – oh my!)

The collection is everything I like to to think about myself, exuberantly feminine with a rock and roll edge, and is self described as a juxtaposition between 18th Century French decadence and the rock and roll landscape of Los Angeles. Spot on really.

With a muted palette with punches of rich colour, such as blood red and jet black and a combination of soft silks, reptilian leathers and something you all know I love, feathers, this collection exudes everything there is love about LA fashion and the city itself, from soft and sweet to grit and glamour. It's a small, well edited collection that honestly leaves you salivating for more please sir…and hopefully that desire will be satiated as Hale plans to expand her line..sooner rather than later please Alana!

To see the full collection visit her site here.

Kelsi Smith